Notes on attribution & ad spend
Plain-English thinking from the Persequor team on how to actually measure ad performance — and how to spot the dashboards that lie.
- ·4 min readproductdashboard
Your dashboard now speaks every platform's language
We added Platform Performance to the dashboard — a card for every channel you're connected to, each showing only the metrics that channel actually reports. And if you don't run a store, there's finally a card built just for your pixel data.
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- ·4 min readannouncementapiai
Ask your AI which campaign actually worked: the Persequor MCP server is live
Persequor now speaks MCP. Connect Claude (or any MCP client) to your workspace and ask plain-English questions about real attribution data — then have it create and update leads, pull the agency rollup, and more. Here's what it does and how to turn it on.
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- ·3 min readannouncementaffiliatespartnerships
Introducing the Persequor affiliate program
30% recurring on every paying customer you send, for 12 months. No tiers, no caps, no minimum traffic. Stripe Connect handles payouts and tax forms. Live now at /affiliates.
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- ·4 min readattributiontactical
Why your three dashboards never agree
Meta says 340 purchases. Google says 280. Shopify says 250. Each platform isn't lying — they're answering a different question. Here's how to read them and what to actually trust.
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- ·5 min readattributionopinion
Last-click attribution is lying to your finance team
Most performance dashboards default to last-click. It's the most defensible number to a CFO and the most misleading number to a media buyer. Here's why both can be true — and what to do about it.
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- ·5 min readattributionfundamentals
Attribution 101: why your reporting dashboard is lying to you
Last-click attribution gets the credit but skips the journey. Here's a plain-English breakdown of how attribution actually works and why most ecommerce + lead-gen brands are trusting the wrong numbers.
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- ·6 min readagenciestactical
The agency attribution stack we'd build in 2026
Hyros agency tier starts at $1,500/mo. Northbeam scales by client. Triple Whale doesn't do multi-workspace at all. If you're running 5+ client accounts, the math on existing tools is brutal. Here's the stack we'd build instead.
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