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Notes on attribution.

· 4 min read

Why your three dashboards never agree

Meta says 340 purchases. Google says 280. Shopify says 250. Each platform isn't lying — they're answering a different question. Here's how to read them and what to actually trust.

More posts

    • product
    • dashboard

    Your dashboard now speaks every platform's language

    We added Platform Performance to the dashboard — a card for every channel you're connected to, each showing only the metrics that channel actually reports. And if you don't run a store, there's finally a card built just for your pixel data.

    · 4 min read · Persequor team

    • announcement
    • api

    Ask your AI which campaign actually worked: the Persequor MCP server is live

    Persequor now speaks MCP. Connect Claude (or any MCP client) to your workspace and ask plain-English questions about real attribution data — then have it create and update leads, pull the agency rollup, and more. Here's what it does and how to turn it on.

    · 4 min read · Lucas Keeler

    • announcement
    • affiliates

    Introducing the Persequor affiliate program

    30% recurring on every paying customer you send, for 12 months. No tiers, no caps, no minimum traffic. Stripe Connect handles payouts and tax forms. Live now at /affiliates.

    · 3 min read · Lucas Keeler

    • attribution
    • opinion

    Last-click attribution is lying to your finance team

    Most performance dashboards default to last-click. It's the most defensible number to a CFO and the most misleading number to a media buyer. Here's why both can be true — and what to do about it.

    · 5 min read · Persequor team

    • attribution
    • fundamentals

    Attribution 101: why your reporting dashboard is lying to you

    Last-click attribution gets the credit but skips the journey. Here's a plain-English breakdown of how attribution actually works and why most ecommerce + lead-gen brands are trusting the wrong numbers.

    · 5 min read · Persequor team

    • agencies
    • tactical

    The agency attribution stack we'd build in 2026

    Hyros and Northbeam agency tiers start at $1,500+/mo. Triple Whale is one brand per account. If you're running 5+ client accounts, the math on existing tools is brutal. Here's the stack we'd build instead.

    · 6 min read · Persequor team

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