Every ad platform and store reports a slightly different set of numbers. Meta talks about reach, frequency, and cost per add-to-cart. Shopify talks about AOV, refunds, and new vs. returning. Google talks about clicks and conversions. Cramming all of that into one blended table either drowns you in columns or hides the metric you actually came for.
So we stopped trying. Say hello to Platform Performance.
One card per platform, right on the dashboard
Below your headline KPIs, you'll now find a card for each thing you're connected to — Meta, Google, TikTok, Shopify, WooCommerce, your lead sources, and more. Each card leads with a hero metric and a tidy grid of supporting numbers, and the whole section follows the date range you already picked. No new page, no extra clicks.
Each card only shows what that platform sends
This is the part we're proudest of. Every card has its own metric picker, and that picker only offers the metrics the platform genuinely reports:
- Meta can show reach, frequency, CPM, cost per add-to-cart, cost per initiate-checkout — the funnel events Meta actually returns.
- Stores show orders, revenue, AOV, refunds, and new-customer share.
- Lead sources show leads and won value.
You choose what each card surfaces, and your choices stick per platform. No more squinting at "—" in a column a channel was never going to fill.
No store? You're not flying blind anymore
Here's the gap we kept hearing about: if you don't run Shopify or WooCommerce, the e-commerce numbers don't apply to you — but you're still driving traffic, and your pixel has been quietly capturing all of it.
Now that data has a home. If you're pixel-only, Platform Performance shows a Website card built entirely from what your tracking pixel saves:
- Unique Visitors and Sessions
- Pageviews and Pages / Session
- Conversions and conversion rate
It appears automatically when there's no store connected, and steps aside the moment you add one — because at that point your store data tells the richer story.
The best dashboard doesn't show you everything. It shows each source in the language it speaks.
Nothing to set up
If your integrations are already connected, Platform Performance is on your dashboard right now — pick a date range and scroll down. Not connected yet? Add your sources in Settings → Integrations and the cards fill in on their own.