For lead-gen + services
Track every form fill back to the ad that drove it.
What gets in the way today.
Ad platforms don't see your conversions
A lead fills out Calendly. You eventually close them three weeks later. Meta attributes nothing because the conversion never happens on your site. Real ROAS is invisible.
Ecommerce-first tools don't fit
Triple Whale, Attribuly, Northbeam — all built around Shopify orders. If your business is a Calendly call or a sales follow-up, you're forcing a tool to do something it wasn't designed for.
Lead value isn't closed value
A lead is worth $0 until it converts. Most tools weight every lead the same — so your highest-quality campaigns look identical to your lowest. Real ROAS needs lead-value tracking.
What Persequor does about it.
Native Calendly + Typeform + GHL
Connect Calendly in a click; send Typeform, GoHighLevel, ClickFunnels or JotForm submissions to your lead webhook. Each lands in Leads with its UTMs, linked to the campaign, ad set and ad they name.
First-party pixel
One <script> tag captures sessions, UTMs, and form fills server-side. Survives ad-blockers and tracking-prevention better than cookie-only tools.
Lead → close → won-value
Update a lead's value when it closes. Persequor recomputes campaign ROAS against actual closed revenue, not lead count. Optional CRM sync coming.
No Shopify required
A lead-gen workspace hides the Orders tab and shows the leads pipeline by default. Configure it once during onboarding; toggle anytime in Settings.
You bring the funnel — landing page, form, follow-up. We bring the attribution chain that ties every campaign to the leads (and revenue) it actually drove.