For DTC + Shopify brands
Find the ads that actually drive incremental orders.
What gets in the way today.
The reported numbers don't match Shopify
Meta reports 340 purchases, Shopify shows 250. The 90 "missing" orders are either platform-modeled estimates or duplicated credit across channels — and you can't tell which without an external source of truth.
New checkout broke your attribution
Shopify's new checkout flow doesn't pass note_attributes the way the old one did. Most attribution tools silently lose the chain — and you only notice when ROAS suddenly looks worse for no reason.
Returning customers inflate ROAS
Counting a returning customer's purchase as "new acquisition" makes every campaign look great. The math that matters is incremental revenue from new customers — and most dashboards don't split it out.
What Persequor does about it.
Shopify-native order attribution
OAuth in once. Orders sync the second they happen — refunds, discounts, taxes, returning-customer math handled. No CSV imports.
Three-layer attribution fallback
note_attributes when present, landing-URL params when not, first-party email lookup as last resort. Survives Shopify's new checkout where competitors break.
New vs returning customer split
Every campaign's ROAS reported on incremental new-customer revenue and on total revenue. Stop scaling campaigns that just retarget existing customers.
Refund-aware revenue
Refunds and partial refunds flow back through attribution. A campaign that drove 30 orders and 10 refunds reports correctly — not as 30 wins.
Triple Whale costs $179–$539+/mo with GMV-tier pricing and no lead-gen tracking. Persequor is $149 flat, includes lead-gen, and survives the new Shopify checkout.