Persequor vs Hyros
the honest take.

Hyros gates onboarding behind a sales call. Their entry point is a "book a demo" CTA, the first conversation is with a sales rep, and typical implementation is 2-3 weeks before you see your first attributed conversion. For some buyers that high-touch experience is worth it; for most operators it is friction.

Persequor is fully self-serve. Sign up, OAuth into Shopify or paste a pixel, connect Meta and Google Ads, see your first attribution chain inside 10 minutes. No call. No "implementation specialist." If self-serve is faster than your team's preferred tempo, you can still email support — but the default is "no humans required."

Hyros prices by your ad spend. Their published entry point is around $199/mo, but real customers consistently quote $400+/mo as their actual rate, and agency configurations start at $1,500+/mo. The more you spend on ads, the more you pay Hyros — a structural disincentive baked into the pricing model.

Persequor is flat. $149/mo Starter, $299/mo Growth, $599/mo Agency. Your ad spend grows, the price stays the same. The Agency tier ($599) gives you up to 50 client workspaces — Hyros' equivalent agency tier is $1,500+/mo for less white-label control.

Hyros doesn't natively white-label. Agency operators have asked for it for years — the typical workaround is a separate domain redirect, but client-facing dashboards still carry Hyros branding throughout the experience. For agencies whose value prop is being the operator, that's a problem.

Persequor Agency ($599/mo) includes full white-label: your logo on every screen your clients see, your custom domain (status.youragency.com), your color, your name in the email templates. Clients never know Persequor exists. The math is straightforward: $599/mo is less than what most agencies charge a single client, so the tool pays for itself at one client and prints margin at five.

Hyros is configurable enough to track lead-gen funnels — that's part of why they earned their reputation in the info-product space. But getting it dialed in for both Shopify-style ecom AND Calendly/GHL-style lead-gen in the same workspace requires real configuration work, and the setup-call dependency means you can't iterate on it solo.

Persequor handles both natively from the same workspace. The "hybrid" workspace mode shows orders + leads in one timeline, attributes campaigns to either or both, and computes ROAS against whichever revenue source you specify. If you run a coaching business with a Shopify upsell, or a SaaS with a webinar funnel, this is a single tool instead of two.