Persequor vs Triple Whale. The straight answer.
Triple Whale built the category. It also ramps with your GMV, only does ecommerce, and doesn't white-label. Here is what each tool does, where we're ahead, and where they are.
The 30-second verdict
Pick Persequor if…
- You want flat pricing that doesn't scale with your GMV
- You run lead-gen funnels (Calendly, GHL, Typeform) alongside or instead of ecommerce
- You're an agency running 5+ client accounts and want white-label
- You want to compare multi-touch models, not just last-click
Pick Triple Whale if…
- You want creative analytics and ad-creative tooling built in
- You rely on their pixel ecosystem specifically
- Brand recognition in the ecosystem matters more than cost
- You're a single-brand DTC store with no plans for lead-gen or multiple clients
Side by side.
- Persequor Starter, per year$1,788$149 × 12, flat at any volume
- Triple Whale entry tier, per year$2,148$179 × 12 at the entry tier, before GMV ramps
Where Persequor wins.
Flat $149 vs $179–$539+ that ramps with GMV
Persequor Starter is $149 whether you sell $1k or $1M a month. Growth ($299) and Agency ($599) don't gate by GMV either, so the gap widens as the store grows.
Lead-gen funnels are first-class
Native Calendly, Typeform, GoHighLevel, ClickFunnels and JotForm. A lead-gen workspace treats form fills as the primary conversion, and hybrid workspaces show both streams in one dashboard.
Multi-workspace and white-label for agencies
Agency ($599/mo) includes unlimited workspaces under one subscription, full white-label with your logo and domain, and per-workspace team roles.
Five attribution models in one picker
Last click, first click, linear, time decay and position based, in one picker above the campaigns table. Switch the model and the numbers re-render in place. Open any order to see its touch chain.
Where Triple Whale is stronger.
Creative analytics
Creative-level reporting and ad-creative tooling are part of the product.
Ecosystem and recognition
A larger presence in the Shopify ecosystem, with more third-party content and agencies familiar with it.
Polished BI dashboards
Broader BI-style reporting for teams that want a general ecommerce analytics suite.
Triple Whale prices reflect their published tiers as of Q2 2026 and may change. Check triplewhale.com/pricing for current terms. Persequor prices are current list prices, billed monthly (annual billing takes 20% off); see persequor.ai/pricing.
Run both side by side for 14 days.
Want to look around first? Open the live demo.