Persequor vs Triple Whale
the honest take.
Triple Whale built the category. They're also the most expensive option in it, ramp with your GMV, only do ecommerce, and don't white-label. Here's what each tool actually does, where we beat them, and where they beat us.
Pick Persequor if…
- You want flat pricing that doesn't scale with your GMV
- You run lead-gen funnels (Calendly, GHL, Typeform) alongside or instead of ecom
- You're an agency running 5+ client accounts and want white-label
- You want side-by-side multi-touch models, not just last-click
Pick Triple Whale if…
- You want creative-analytics + ad-creative tooling baked in
- You need their specific Sonar pixel + Triple Pixel ecosystem
- Brand recognition matters more than cost (Triple Whale is louder in the ecosystem)
- You're a single-brand DTC store with no plans to do lead-gen or scale to multi-client
The full grid.
| Feature | PersequorOURS | Triple Whale | Hyros | Attribuly | AgencyAnalytics |
|---|---|---|---|---|---|
| Starting price | $149/mo flat | $179–$539+/mo by GMV | $199+/mo · ad-spend tier | $99/mo · order-cap tier | $129+/mo per location |
| Lead-gen attribution | Forms + Calendly + GHL native | Ecommerce only | Yes | Ecommerce only | Limited (PPC focus) |
| Multi-workspace / agency | Up to 50 · Agency plan | One brand per account | Add-on, talk to sales | Single store | Yes |
| White-label | $599 plan · logo + domain | Not available | Not available | Not available | Higher tier only |
| Multi-touch attribution models | 5 models, side-by-side | Last-click + first-click | Configurable | Last-click default | Channel-level only |
| Setup time (typical) | < 10 min · self-serve | ~30 min onboarding | 2–3 weeks · sales call | < 10 min | ~1 hour |
Four things Triple Whale won't do.
Flat $149 vs $179–$539+ that ramps with GMV
Triple Whale's pricing scales with your store's revenue. Their entry tier is $179/mo, but most operators end up paying $300+ once they cross GMV thresholds, and the agency-style customers we talk to are usually quoted $539+/mo or per-store packages.
Persequor is $149 flat across the Starter plan regardless of how much you sell — $1k/mo or $1M/mo, same price. The Growth plan ($299) and Agency plan ($599) similarly do not gate by GMV. The economic calculation is straightforward: if your store is doing more than ~$100k/mo in GMV, Persequor is meaningfully cheaper, and the gap widens as you grow.
Lead-gen funnels are first-class
Triple Whale's product is built around Shopify orders. If your funnel ends in a Calendly booking, a Typeform submission, a GoHighLevel lead, or a ClickFunnels conversion, Triple Whale either can't track it or treats it as a second-class citizen.
Persequor was built to handle both worlds. Native integrations with Calendly, Typeform, GoHighLevel, ClickFunnels, and JotForm. A "lead-gen" workspace mode hides the Orders tab and treats form fills as the primary conversion event. You can run a hybrid (ecom + lead-gen) workspace and see both attribution streams in the same dashboard. If your business has any non-Shopify conversion path, this matters.
Multi-workspace + white-label for agencies
Triple Whale is one-brand-per-account. To run multiple clients you either pay for multiple separate Triple Whale subscriptions or you stack everything into one account and lose per-client isolation. Either way, no white-label.
Persequor Agency ($599/mo) gives you up to 50 workspaces under one subscription, full white-label (your logo, your domain, your colors on every screen your clients see), and per-workspace team roles. The math works at any agency size from 5 to 50 clients. Hyros and Northbeam agency tiers start at $1,500+/mo for a less complete white-label story.
Five attribution models, side-by-side
Triple Whale defaults to last-click and first-click. That's enough for spot-checks but not for serious analysis — you can't see what last-click vs linear vs time-decay actually does to your campaign ROAS without exporting and recomputing in a spreadsheet.
Persequor exposes five models in a toggle at the top of the campaigns table: last-click, first-click, linear, time-decay, and position-based. Switch the model, the numbers re-render in place. Click any order to see its full touch chain. The right model for your business depends on your sales cycle length, and exposing them all lets you actually pick.
Honest about the gaps.
Creative analytics + the Triple Pixel ecosystem
Triple Whale ships a creative-performance dashboard that surfaces winning ad creatives across accounts, plus their own Sonar/Triple Pixel for browser-side tracking. We don't have an equivalent creative-analytics product — our pixel captures sessions, UTMs, and form fills, but it isn't designed to break down ROAS by ad-creative variant. If you're a brand whose marketing org is creative-led, this gap matters.
Ecosystem + brand recognition
Triple Whale has been in the market longer, has more public case studies, more partnership integrations (specifically in the Shopify ecosystem), and a louder presence at industry events. If you're trying to socialize a tool internally to a stakeholder who's heard of Triple Whale, that's friction. Persequor is newer — we earn trust by being technically correct and pricing transparently, but you'll know Triple Whale's name first.
Polished BI dashboards
Triple Whale's dashboards are extensive — they've added a lot of secondary surfaces over the years (cohort heatmaps, predicted LTV, etc.) and the polish reflects that. Persequor's product is focused: ad spend → attribution → ROAS, with the surrounding tooling kept tight. If you want a single tool that doubles as your store's full BI layer, Triple Whale is closer to that than we are.
What you'll pay, end of year.
| Store size | Triple Whale (annual) | Persequor (annual) | You save |
|---|---|---|---|
| $50k/mo GMV | $179/mo · $2,148/yr | $149/mo · $1,788/yr | $360/yr |
| $200k/mo GMV | $299/mo · $3,588/yr | $149/mo · $1,788/yr | $1,800/yr |
| $500k/mo GMV | $399/mo · $4,788/yr | $299/mo · $3,588/yr | $1,200/yr |
| $1M+/mo GMV | $539+/mo · $6,468+/yr | $299/mo · $3,588/yr | $2,880+/yr |
Triple Whale prices reflect their published Founders / Pro / Plus tiers as of Q2 2026. Annualized at 12× monthly, no annual discount. Persequor annualized similarly; our 20% annual prepay discount isn't shown here. Numbers correct at time of writing — see triplewhale.com/pricing and persequor.ai/pricing for live values.
14-day free trial.
No GMV gate.
Every feature on. Cancel anytime, no questions. Reseed your demo workspace if you want to play before connecting your real data.