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For SaaS + subscription

Tie every signup back to the campaign that drove it.

Built for SaaS teams running paid acquisition into a free trial or freemium funnel. Stitch ad spend, signups, and eventually-paid conversions into one attribution chain — even when the conversion happens 14 days after the click.
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What gets in the way today.

  1. Free trial conversions land too late

    A user clicks an ad on day 1, signs up day 1, converts to paid day 14. Most ad platforms' attribution windows are 7 days. The ad gets zero credit for a paying customer.

  2. Signup ≠ revenue

    Counting signups as the conversion event makes vanity-metric campaigns look great. Real CAC needs paid conversion attribution, not free signups.

  3. No tool fits the SaaS funnel

    Triple Whale is for ecom. HubSpot tracking is heavy. Mixpanel + Amplitude are analytics, not attribution. Stitching ad spend to MRR happens in spreadsheets.

What Persequor does about it.

  • Long-window attribution

    The pixel keeps a visitor's last tagged click (UTMs and click IDs) for 30 days, so a signup that comes days later is still credited to the campaign that drove it.

  • Stripe payments as conversions

    Payments and refunds arrive by webhook as orders, credited through the UTMs on the PaymentIntent or Checkout Session.

  • Revenue by campaign

    Every campaign's ROAS computed against the Stripe revenue attributed to it, not signups.

  • API + webhooks

    Pull leads + orders into your own data warehouse via /api/v1. 60 req/min/key. Cursor pagination. Zapier integration if you want no-code routing.

Most attribution tools assume the conversion happens on the click. SaaS attribution lives in the gap between click and paid — and that's where Persequor fits.

Try it on your own data for 14 days.

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