Privacy Policy · Persequor

Persequor ("we," "us," or "Persequor") provides an ad-attribution analytics platform that helps businesses measure the performance of their paid advertising. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

1. Information we collect

We collect the following categories of information:

Account information: name, email address, and workspace details you provide when signing up.
Third-party integration data: when you connect a Meta (Facebook/Instagram) ad account, Google Ads account, TikTok Ads account, or Shopify store, we receive OAuth access tokens and read-only data from those platforms — including ad accounts, campaigns, ad sets, ads, spend, impressions, clicks, conversions, lead-form submissions, and orders. We only request the minimum scopes needed to provide the service (for Meta: ads_read and read_insights; for TikTok: Ad Account Information, Ads Management read, Ad Insight Report, and Leads Retrieval).
Website analytics:when the Persequor pixel is installed on a customer's website, we collect pageviews, UTM parameters, device/browser type, and anonymous session identifiers to attribute conversions to ad campaigns.
Usage data: logs of how you interact with the Persequor dashboard, used for debugging and product improvement.

2. How we use information

To provide, operate, and maintain the Persequor platform.
To sync advertising spend and conversion data so you can see attribution reports in your dashboard.
To communicate with you about your account, security, and product updates.
To comply with legal obligations and enforce our terms.

We do notsell your data, and we do not use your data or your customers' data to train machine-learning models for third parties.

3. Data from Meta Platforms

When you connect a Meta ad account, we request only ads_read and read_insights — read-only scopes that let us pull ad account structure and performance insights. We do not create, edit, pause, or delete any ads on your behalf. Tokens are stored encrypted at rest. You may disconnect Meta at any time from the Settings page, which revokes our access and stops further syncs. Per Meta Platform Terms, we delete stored Meta data within 90 days of account disconnection or upon request.

3a. Data from TikTok for Business

When you connect a TikTok Ads account, we request only read scopes — Ad Account Information, Campaign/Ad Group/Ad read, Ad Insight Report, and Leads Retrieval — that let us pull advertiser info, campaign structure, daily spend/impressions/ clicks/conversions, and TikTok Lead Ads form submissions. We do not create, edit, pause, or delete any ads or audiences on your behalf. Access tokens are stored encrypted at rest. You may disconnect TikTok at any time from the Settings page, which revokes our access and stops further syncs. Per TikTok for Business Developer Terms, we delete stored TikTok data within 90 days of account disconnection or upon request.

3b. Data from Shopify

When you connect a Shopify store, we request only read-only scopes — read_orders, read_products, and read_inventory — that let us pull order data (order totals, line items, and the buyer name and email associated with each order) and product/inventory cost data used to calculate profit and ROAS. We do not create, edit, or delete orders, products, customers, or themes on your behalf.

Buyer personal information.Order data may include a buyer's name and email. We process this solely to attribute orders to ad campaigns and produce analytics for the merchant, who remains the data controller for their customers' information. We honor Shopify's mandatory data-protection webhooks: on a customer data request, customer-redaction, or shop-redaction event we surface or erase the relevant personal data accordingly.

Access tokens are stored encrypted at rest. You may uninstall the app from your Shopify admin or disconnect it from the Settings page at any time, which stops further syncs; we delete stored Shopify data within 90 days of disconnection, upon a shop-redaction event, or on request.

4. Data sharing

We share data only with service providers acting on our behalf (cloud hosting, database, error monitoring, email delivery) under contracts that restrict their use of the data to providing services to us. We may disclose information when required by law, to enforce our terms, or to protect our rights and users' safety.

5. Data retention

We retain account and analytics data while your account is active. If you delete your account or a connected integration, we delete the associated tokens and ad account data within 90 days, except where retention is required for legal, accounting, or fraud-prevention purposes.

6. Your choices and rights

You can access, update, or delete your account data at any time from the Settings page, or by emailing privacy@persequor.ai. Depending on your jurisdiction, you may have additional rights under GDPR, CCPA, or similar laws (access, correction, deletion, portability, objection).

7. Security

We use industry-standard safeguards including TLS in transit, encryption at rest for access tokens, role-based access control, and least-privilege service accounts. No system is perfectly secure — you are responsible for keeping your login credentials private.

8. Children

Persequor is a business-to-business product and is not directed to children under 16. We do not knowingly collect information from children.

9. Changes to this policy

We may update this policy from time to time. We will post the updated version on this page and update the "Last updated" date. Material changes will be communicated by email to account owners.

10. Contact

Questions about this policy or a data request: privacy@persequor.ai.